Hear from Kate Fox, Executive Director at the Massachusetts Office of Travel and Tourism, on participating in the Media Marketplace at IPW, working with other destinations, and optimism in travel and tourism.
“They just want to come and have a really great experience. They want to see new things. They want to learn the culture, and they don’t care if they’re in Massachusetts or New Hampshire or Vermont or New York. So we want to work with our neighbors and make sure we’re giving the best product and the best experience for the visitor.”
View article: https://www.thebrandusa.com/podcast/live-ipw-250th-anniversary-celebration-massachusetts-kate-fox
